Essay #1 Outline
Is the culture of consumption GOOD for American Society?
Thesis: The culture of consuming is a good for American Society because the stores finds a way to persuade or manipulate the consumers, the customers find their own identities and helps the customers spend quality time.
Intro: In the American Society, consuming is part of way to help store make money and not go out of business.
Body #1: In most stores, they have their own techniques to figure out what the consumers need.
The Science of Shopping, p.101
“it would never have occurred to me to wonder about the increasingly critical role played by touching—or, as Paco calls it, petting—clothes in the course of making the decision to buy them….”
p. 102
“In one sequence, for example, a camera mounted high on the wall outside the changing rooms documented a man and a woman shopping for a pair…there she is glancing at her reflection in the mirror, then turning to see herself from the back.”
Body #2: When the purchaser, enters the mall; she’ll see the stores and will approach the one that suits her.
The Signs of Shopping, p.105
“They find themselves walking through a dictionary. Stores hand a variety of identities on their racks and mannequins. Their window displays provide elaborate scenarios conveying not only what the garment is but what the garment means.”
p.106
“They learn not only words but a grammar. Shop windows employ elements of sarcasm and irony, strategies of inversion and allusion. They provide models of elegant, economical, florid, and prosaic expression. They teach composition.
Body #3: The stores helps customers spend quality time with friends and their children.
The Signs of Shopping, p.106
“It has long been the occasion for women to escape the confines of their homes and enjoy the companionship of other women.” Or “They could exchange information and reflections, ask advice, and receive support.”
p.106
“The housewife who shops for pleasure takes time away from her husband, her family, and her house and claims it for herself.” Or “ As their daughters grew, they would be brought increasingly within this circle, included in shopping trips and lunches with their mothers.”
Conclusion: Shopping malls, Centers or individuals stores, helps the purchaser to find their identities in clothes, help them to have time for their selves or with friends and as well manipulate them to buy themselves clothes.
Is the culture of consumption GOOD for American Society?
Thesis: The culture of consuming is a good for American Society because the stores finds a way to persuade or manipulate the consumers, the customers find their own identities and helps the customers spend quality time.
Intro: In the American Society, consuming is part of way to help store make money and not go out of business.
Body #1: In most stores, they have their own techniques to figure out what the consumers need.
The Science of Shopping, p.101
“it would never have occurred to me to wonder about the increasingly critical role played by touching—or, as Paco calls it, petting—clothes in the course of making the decision to buy them….”
p. 102
“In one sequence, for example, a camera mounted high on the wall outside the changing rooms documented a man and a woman shopping for a pair…there she is glancing at her reflection in the mirror, then turning to see herself from the back.”
Body #2: When the purchaser, enters the mall; she’ll see the stores and will approach the one that suits her.
The Signs of Shopping, p.105
“They find themselves walking through a dictionary. Stores hand a variety of identities on their racks and mannequins. Their window displays provide elaborate scenarios conveying not only what the garment is but what the garment means.”
p.106
“They learn not only words but a grammar. Shop windows employ elements of sarcasm and irony, strategies of inversion and allusion. They provide models of elegant, economical, florid, and prosaic expression. They teach composition.
Body #3: The stores helps customers spend quality time with friends and their children.
The Signs of Shopping, p.106
“It has long been the occasion for women to escape the confines of their homes and enjoy the companionship of other women.” Or “They could exchange information and reflections, ask advice, and receive support.”
p.106
“The housewife who shops for pleasure takes time away from her husband, her family, and her house and claims it for herself.” Or “ As their daughters grew, they would be brought increasingly within this circle, included in shopping trips and lunches with their mothers.”
Conclusion: Shopping malls, Centers or individuals stores, helps the purchaser to find their identities in clothes, help them to have time for their selves or with friends and as well manipulate them to buy themselves clothes.