Macy's was founded by Rowland Hussey Macy between the year 1843 and 1855. During those times, it had open four retail stores. Macy's expand into neighboring buildings, opening more and department. In 1875, Macy took two partners Robert M. Valentine (nephew) and Abiel T. La Forge (husband of a cousin). The headquarters Cincinnati, Ohio. There are 798 locations around the world. The products that are sold are clothing, footwear, accessories bedding, furniture, jewelry, beauty products and housewares.
Once me and my best friend enter the store, there were a lot of clothes and especially brand names. It was really hard where to begin. I starter for a change and went to the men clothes and a little bit of women too. The Store had also tables, rackets, signs, mirrors and hangers. The way men handle to the "cue" differently because they look around on what the store has to offer first. They don't stop and "pet" any clothes, for what I seen. They would walk around and just glance at the layouts. So after several minutes, we found the women clothes, and found makeup counter, perfume, jewelry, etc. They had a lot of rackets, signs, tables. For the first time, I seen a section for older women, and the outfits looked like if they were going to church. Both men and women didn't seem like if they were found signs to point where they need to go. I did seen some strategies that failed Underhill, for example: another clothes were hanged pretty high and there wasn't any hook. I believe that section was the Clearance and it was guy's clothes. The rackets are stuffed with shirts that didn't fit anymore, and in was about three inches away from the hangers in the wall. This fails the strategy to have space between the racks, so clients could walk through. The men behavior when it comes to shopping, is different from women because they'll just walk around the clothes, glance and maybe stop once a while. Now, for women shopping is different because they would stop at anything that looks cute or stylish. I also got the chance to glance at some shoppers observing the make-up counter. They would walk around it, walk slowly and now before you know it, your at the beginning where you started from.